In March 2020, the BC Agriculture Council (BCAC) and its member organizations, and the Investment Agriculture Foundation of BC (IAF), teamed up to harness the power of agriculture and agri-foods in BC, far beyond the grocery store aisle. Recognizing the potential for agriculture to not only be the backbone of BC’s regional food security, but for the sector to become a tool to help combat many of the complex issues our society is experiencing today; the groups embarked on a project entitled Cultivating Prosperity in British Columbia (Cultivating Prosperity). With Cultivating Prosperity, we hope to lay the foundation for the development of a new vision for the agriculture and agri-food sector.