Helping B.C.'s Food System Earn Trust
Consumers are more interested in how their food is grown, processed and brought to market than ever before. BCAC is leading an industry collaboration to bridge information gaps, understand and address concerns, and build trust between consumers and BC’s land and ocean-based producers.
- Measure current activities of public trust within BCAC membership associations
- Communicate 'best practices' of transparency and continuous improvement of agricultural practices across the sector
- Establish coordinated communication channels that facilitate two-way discussions in two priority areas: within the industry and with consumers.
- Host farm tours with chefs and food influencers
- Offer producer training sessions (SpeakUp!, How to Host a Farm Tour)
- Engage consumers with agri-food information through We Heart Local BC
- Share current activities and industry best practices through ‘Hub’ meetings with industry stakeholders
- Research to gauge BC consumer views of the BC food system and farmers
- Highlight BC producers who are leaders in their industry by simply 'doing the right things'
To discover what producer learning opportunities we currently offer, click the button below.
SUCCESS STORIES: B.C. FARM TOURS
Through We Heart Local (WHL) BC, BCAC has offered a number of farm tours throughout the province. These tours target audiences such as chefs, dietitians and food influencers. Visiting farms highlights the work that BC farmers do every day to produce safe, affordable food.
In the fall of 2018, WHL BC held a tour in the North Okanagan, visiting an organic egg farm, a blueberry farm and a dairy farm. Pre and post tour surveys showed significant improvement in participants’ level of trust in BC agriculture:
- Number of participants who strongly agree that farmers in BC produce safe, quality food increased from 70% to 100%
- Number of participants who strongly agree that farmers in BC are environmentally conscious increased from 10% to 78%
- Number of participants who strongly agree that farmers in BC care about the animals they raise increased from 70% to 100%
- Number of participants who strongly agree that Farmers in BC are transparent about how they grow or raise their products 10% to 100%
- Number of participants who strongly agree that Farmers in BC follow rules/regulations increased from 20% to 89%
- 89% of participants found the tour to be an effective way to learn more about farming and the food system.
More farm tours are planned for 2019.